PC Keats is a Downtown Melbourne restaurant offering globally inspired, Colombian-infused cuisine. While it had a loyal customer base, the restaurant needed a stronger visual identity to stand out in a competitive area. The owner wanted a fresh look to attract new customers and better connect with both locals and visitors, so they turned to Black Tie Digital Marketing for help with rebranding.
Building on the brand system established by our creative director, I designed a suite of menus and corresponding website. As a rule, the work featured in my portfolio represents projects where I served as the primary contributor and design lead.
