Rachel Thomas

Go For Launch

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The mission to turn dreams into reality

Go For Launch is UCF's multi-year fundraising campaign supporting scholarships and research across the university. The main launch event generated significant media coverage and a surge of donations, setting the tone for an initiative built to last. Signage and branded swag extended the campaign’s presence post-launch, bringing it to life around the campus.

My role was to implement the campaign brand across all touchpoints, designing both print and digital assets. As a rule, the work featured in my portfolio represents projects where I served as the primary contributor and design lead.

Results Delivered

• A cohesive suite of campaign assets, including environmental signage, digital graphics, print materials, and branded swag that extended the campaign across campus and beyond.
• A visually unified launch event experience that translated the campaign identity into physical space.
• Clear brand guidance and visual best practices presented to internal teams to ensure consistent rollout.
• A scalable campaign toolkit with ready-to-use templates and graphics for stakeholders across departments.