Wins for Warriors, founded by Houston Astros pitcher Justin Verlander, is a nonprofit dedicated to supporting military personnel and veterans in the Detroit area. To expand their reach and better communicate their impact, Wins for Warriors teamed up with Black Tie Digital Marketing to develop a marketing strategy and create visuals that would help build stronger connections within the community.

Results Delivered

• Event materials with flexible branding that reflected the unique spirit of each initiative while staying true to the organization’s core brand.
• A set of consistent and impactful visuals that resonated with military families and amplified the organization’s presence and message.
• Clear, well-defined typography that could handle long copy without feeling cluttered.