PC Keats is a Downtown Melbourne restaurant offering globally inspired, Colombian-infused cuisine. While it had a loyal customer base, the restaurant needed a stronger visual identity to stand out in a competitive area. The owner wanted a fresh look to attract new customers and better connect with both locals and visitors, so they turned to Black Tie Digital Marketing for help with rebranding.

Results Delivered

• Redesigned menus with clear typography and structure, making the wide variety of dishes easy to read and navigate.
• A new website focused on user experience, making it easy for customers to explore the menu, learn about the restaurant’s story and events, and make reservations.
• A consistent color palette and typography across all touchpoints, strengthening brand recognition and creating a unified experience for customers.