Before RS&H’s brand refresh, we wanted a fun, engaging way to educate employees on the benefits of maintaining a strong brand. I led the creative direction for an interactive Flash game in which players guided an Indiana Jones–style character through a dangerous rainforest while answering questions like “what makes a strong brand.” All graphics were hand illustrated, and I collaborated with writers and RS&H's visualization team to bring the game to life. Completing the game rewarded employees with a shareable graphic and sparked conversation, seamlessly leading into the next phases of the brand update.
As a rule, the work featured in my portfolio represents projects where I served as the primary contributor and design lead.
